About The Influencer Capsules
Glowbal Restaurant Group was aiming to boost awareness of Glowbal’s new Caesar Cart offering tableside build-your-own Caesars and Coast Restaurant’s relaunched oyster program. To promote the launch they had planned to send a promotional package to key social media influencers in an effort to encourage sharing.
Services
Package Design
Invite Design
Copywriting
Photography
Illustration
Marketing Collateral
About The Influencer Capsules
Glowbal Restaurant Group was aiming to boost awareness of Glowbal’s new Caesar Cart offering tableside build-your-own Caesars and Coast Restaurant’s relaunched oyster program. To promote the launch they had planned to send a promotional package to key social media influencers in an effort to encourage sharing.
Services
Package Design
Invite Design
Copywriting
Photography
Illustration
Marketing Collateral
About The Influencer Capsules
Glowbal Restaurant Group was aiming to boost awareness of Glowbal’s new Caesar Cart offering tableside build-your-own Caesars and Coast Restaurant’s relaunched oyster program. To promote the launch they had planned to send a promotional package to key social media influencers in an effort to encourage sharing.
Services
Package Design
Invite Design
Copywriting
Photography
Illustration
Marketing Collateral
Concept & Outcome
The concept of Glowbal’s Caesar Kit featured the hashtag #caesarology. The result was a small batch of hand-made and branded Caesar Kits stuffed with ingredients including Glowbal’s three signature rim salts, candied bacon, house-pickled vegetables, and a keepsake glass.
The Oyster Shucking Kit was designed to reflect Coast as the playful yet upscale seafood restaurant it has developed a reputation for. The kit included everything required to shuck and serve oysters including a shucking knife, towel, oyster fork, three of Coast’s signature oyster sauces and champagne. The kit also included a custom illustrated step-by-step guide to oyster shucking.
As part of the project, the Caesar cart and signature dishes were photographed to create a collection of images to be used in print and social media.
